The best AI products feel calm. They show their work, admit uncertainty and make it effortless to correct them. That is not an accident — it is design.
Principles we design by
- Show, then do — preview what the AI is about to change before it changes it.
- Make undo instant — forgiveness encourages exploration.
- Expose confidence — signal when an answer is a strong match and when it is a best guess.
- Keep people in the loop — approvals for anything irreversible.
Motion and material matter
Responsive, physical motion tells people the system heard them. Clear hierarchy tells them where to look. In AI products, craft is not decoration — it is how trust is earned.
Intelligence that feels unpredictable gets switched off. Intelligence that feels considerate gets used every day.
