Turn today’s customer into next month’s regular.
Loyalty Cards is a digital stamp card for Malaysian salons, cafés and shops. Customers scan a QR to join — no app to download — and staff tap once to stamp.
stamps
Today’s customer.
Next month’s regular.
Plain. Warm. Local.
Paper cards end up in the bin.
Malaysian shop owners print hundreds of stamp cards and lose most of them. Stamping gets dropped when the queue builds, and nobody notices a regular has gone quiet until weeks later.
One QR to join. One tap to stamp.
We designed and built a loyalty card that lives in the customer’s phone — joined by QR, like DuitNow, stamped with a single tap and set up by the owner in about ten minutes.
- Customers join by scanning a QR — no app to download
- One screen and one button for staff at the counter
- A card studio for each shop’s own colours and rewards
- Print-ready QR posters and win-back reminders
A shorter counter, not a busier one.
Shops run their loyalty programme from a phone, with a seven-day free trial and plans from RM25 a month — and customers carry their card everywhere they go.
How it came together.
- Phase 01
Discovery
Time behind the counter in cafés, salons and barbers to see exactly where paper cards fail.
Field researchOwner interviews - Phase 02
Brand
A warm violet-and-ember identity and a wordmark made for shop windows and phone screens.
WordmarkPaletteVoice - Phase 03
Product design
QR joining, one-tap stamping and the card studio prototyped with shop owners.
UXPrototype - Phase 04
Build
Customer card, owner app, posters and reminders built and tested in real shops.
Web appNotifications - Phase 05
Launch & growth
Launched with a seven-day free trial, plain-language pricing and an affiliate programme.
LaunchAffiliates
Everything it took.
Wordmark, app icon, palette and a plain, local voice.
Joined by QR and kept in the phone — no app.
One-tap stamping, customers, branches and reminders.
Each shop’s own card design and print-ready QR posters.
What will you build next?
Describe it in your own words. Lux, our concierge, turns it into a brief for the right team.