A brochure website is designed once, launched and slowly decays. A product website has a roadmap, metrics and a team that ships improvements every week. The second one is almost always cheaper over three years — and dramatically more effective.
What changes
- Architecture — composable, headless foundations so you can change the front end without re-platforming.
- Performance — speed budgets enforced in CI, because every 100ms costs conversions.
- Experimentation — built-in A/B testing and analytics from day one.
Commerce raises the stakes
For online stores, the product mindset is non-negotiable. AI-powered search, personalised merchandising and a frictionless checkout are not features to add later — they are the store.
Your website is the one employee every customer meets. Invest in it like one.
